But even worse, in its not-so-obvious role as the commercial force behind a media environment stuffed with images and messages of violence, gender objectification, perverse body credit reports free Austin image, irresponsibility and an endless credit reports free Austin array of other poisons.
How can credit reports free Austin you ensure that you are not contributing to a toxic media and advertising environment? Communicate why you reject certain media opportunities. Troubleshoot the words and pictures which make up your own advertising to make sure youre not unwittingly credit reports free Austin sending socially negative messages.
Set credit reports free Austin and communicate a written set of standards to internal and external credit reports free Austin staff who touch your advertising.
For example: We will not use credit reports free Austin media or create advertising that contains a preponderance of gratuitous violence, objectifies or exploits women, portrays unsafe sexual practices without consequences, portrays aggression and disrespect as humorous or attractive, displays irresponsible use of drugs or alcohol, or encourages unhealthy body image. We will be particularly careful with regard to advertising and media which are widely accessible to children. free credit scores and reports Educate yourself and your staff by providing media literacy opportunities.
Fight the concentration of media ownership by sponsoring or creating alternative media vehicles at every opportunity.
This is the new frontier that has barely been explored. Its the idea that credit reports free Austin advertising, in and of itself, can be a socially positive event.
It starts with the premise that advertising persuades. And, therefore, that it can be used to persuade society and the people therein, to do healthy, peaceful, sustainable, humane and decent things.
It believes that advertising which promotes positive attitudes and behaviors creates a net-positive community dividend. Just as surely as locating a plant in the inner city, or reducing packaging, credit reports free Austin or creating a family-friendly workplace credit reports free Austin or providing a living wage. check credit free
It moves advertising from something which can help a common good enterprise achieve its mission, to something which is part of the mission. The difficult part is defining and deciding what is really credit reports free Austin a meaningful message, and by whose standard. And, having done that, connecting that message to the brand, since the advertising must still deliver some sort of return on the advertisers investment.
It can be done, and a few enlightened advertisers are already doing it. For example:
- A progressive long credit reports free Austin distance company uses its advertising as a bully pulpit for influencing credit reports free Austin key legislation.
A clothing company credit reports free Austin uses its ads as a forum for disenfranchised youth to tell credit reports free Austin adults how theyd like to change the world. A healthcare system credit reports free Austin sponsors radio ads which quietly suggest personal actions we can all take to reduce violence, isolation and anger in our community. A condom company depicts men and women as erotic partners, going against the macho-male-as-conqueror norm. A state credit reports free Austin health agency runs ads in inner city media, making heroes of everyday peacemakers. to check credit history A toy store offers to buy back toy weapons from children.
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